Eryca Freemantle


Eryca Freemantle is well-known in the global circles of health, beauty and makeup, particularly for her campaigns to encourage the beauty industry to take a broader and more inclusive strategic position by ‘Embracing all Tones of Women’. As a former ambassador for Professional Beauty GCC and international contributor to Professional Beauty and Scratch magazines she is in demand across the globe. Eryca has presented at many international events, including Professional Beauty UK, UAE and South Africa, Olympia Beauty UK, Beauty World UAE, Makeup Ghana, Beauty Africa and SWAA in Nigeria amongst others. Eryca has over 30 years industry experience.  She works in UK, USA, Africa and Europe, Her passion for helping others is her life’s mission.   Her story will not only inspire you but confirm anything is possible with the right ‘tools and support.  She works with professional brands 1:2:1 to elevate their position within the beauty industry.


Eryca Freemantle is a leading Transformational Life Coach – In this area of her consultancy she works only with women on an intensive 1:2:1 basis.   Eryca supports her clients to find their own unique purpose, Eryca enables clients to find their core purpose.  She can help you find the best way to live a successful and healthy life.  Her clients include, celebrities, actresses, songstress and CEOs. Eryca looks at your lifestyle, career, personal life, diet and your well being. Recently featured in Forbes Magazine and referred to as ‘A SURVIOR’. She speaks openly about bullying, hair loss, multiple scars to her face, her car accident, her bouts of depression & anxiety, divorce, sexual abuse, open back surgery, hip replacement and how she now lives her best life. She is living her purpose.

Eryca Freemantle Consultancy

Our consultancy service offers beauty business coaching for beauty & lifestyle brands wishing to expand into new markets and transformational life coaching.. We have worked with and are endorsed by the UKTI – United Kingdom Trade and Investment now the DTI.  Stylish, mature, tried and tested beauty business consultancy. Eryca Freemantle is one of the best in her field.

Why Makeup?

Eryca has experienced some tough challenges both professionally and personally. A near-fatal road traffic accident left her with facial scarring and total hair loss, which could have been catastrophic for a beauty industry professional. Rather than forcing her to hide herself away, this incident spurred Eryca on to create her own solutions to the problems women of different skin tones face when choosing makeup. Eryca is a former advisor on the panel for London College of Fashion and was selected as an advisor to the British Government on the 2015 ‘Body Confidence’ campaign. Eryca understands the difficulties faced by the beauty industry in truly embracing and providing for all women. Through her master classes for beauty professionals, held worldwide., Eryca educates her peers to enable them to extend their reach and improve business success and profitability under the ethos of ‘embracing all tones of women’.