Are you a beauty salon owner that concentrates brilliantly on your clients but often feel you lack the business knowledge to successfully make your company fly? If the answer is yes, then you’re not alone! This blog has been designed for business owners just like you to provide easy to understand marketing ideas to help boost your clientele.
Everyone has heard of social media, right? Just like you, most people have access to Facebook and other popular social media sites so why not look to engage more with your current and potential customers thought these channels? By creating a simple business page, you can make people in your local community aware of your services, and create a connection with people that will help develop new business channels.
HOW TO SUCESSFULLY MARKET YOUR BUSINESS ONLINE
Post pictures, and write engaging content! – One of the best ways your business can use social media sites is by posting images. Your salon should be showcasing its’ work on a weekly basis and informing people of the work that you’re most proud of. So, whether that is manicures or pictures of bridal party hairstyles, pictures provide an outlet to show what you can do, without needing time to read – busy people will take in information from images faster than something text based.
Your social media posts should entice your customers whilst allowing them to interact. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information that they can obtain without having to ask you directly.
Target your target audience with advertisements – Using tools such as Facebook Ads is a great alternative to the free ads or handing out business cards. With easy to use instructions it is relatively simple to only target people located close to your salon, or those who like related pages, ensuring your money is not wasted. By adding promotional codes to you adverts you’ll be able to track and see whether they are successful via Google Analytics or just use of the code via your eCommerce functions.
Provide your followers with exclusive deals – When ‘Liking’ a business on Facebook, your followers want to receive exclusive offers as a reward. You can entice them to like you on Facebook by offering targeted offers by sharing the Page on Facebook to their friends, hence building a larger network of followers. In addition, you can provide discounts which are only redeemable by providing specific codes. By knowing that these offers are only available to exclusive followers, customers will spend more time on your Page and will more than likely tell their friends about special promotions.
Marketing on social media will not provide instant results but your salon will reap the benefits in the long run. Set out an hour a day where you devote your time to your social media sites and see long term payoff, persistence in the key to success.