Running a business may not necessarily require an advanced education; however it is still important to remember that, in order for your business to thrive in a demanding and competitive economy, investing in your education, even informally, is important.
Whilst we may all know about successful business owners, such as Lord Sugar, having minimal qualifications, it is essential that for a business to reach its full potential you must continually look to invest in your own development. You need to be current with industry trends and new products to be able to successfully develop your business.
Whilst there will be salon owners who will think, ‘why would a successful business need to think about education?’ it is important to consider that learning new skills enhances not just your business success but also your employees’ future too. Consider the following advantages:
- Creates new business opportunities
- Opportunity to open new salons
- Expands services
- Taking on more staff or creating new roles
- Developing employee skills
- Tangible development aids staff retention
Learning a new skill has the potential to add specific expertise that in turn can make running your beauty business simpler and more affordable. Learning more about accounting or social media marketing can reduce expenditure or improve return on your investment.
By becoming a more skilled salon owner you could perhaps run your accounts and avoid the unnecessary costs of abookkeeper; learning about marketing can spark ideas about new marketing techniques to entice people to your salon.
Furthermore, gaining industry relevant qualifications can help you transition away from being on the shop floor to specifically using your new skills where they are required – in managing your business.
If you want a positive future for your salon then it is essential that you ensure that you invest in yourself in order to be able to develop your business successfully. ‘How?’ you may ask.
There are numerous courses available both offline and online that will fit in with a busy work schedule. A busy entrepreneur needs to make time in order to save time, so include self-development time in your business plan.
Investment in your own knowledge is essential to support your future success.