A successful business owner, regardless of the industry they are in, has some responsibility to be visible. Being seen by your employees to be actively engaging with your clients encourages a positive mentality in the workplace.
Working away from the salon floor in an office may be essential for you to manage your business, but it shouldn’t take up every minute of your working week to manage appointments, staffing levels and supplies.
Being seen to take an interest in what your stylists are doing, who their clients are and the way the front of house operates will mean that your clients will have far more faith in your business than they would in a salon where the owner is an unknown face.
Your team will also have more trust in any guidance that you give them and are more likely to approach you with ideas that they may have for improving your business. The knowledge that you’re prepared to listen to their ideas, even if you have to explain why an idea is impractical, will build and maintain team motivation.
A motivated team means that there will be less complaining about how things are run. These are events which your clients will pick up on and some will take their business elsewhere as a result. Any salon experience should be pleasurable and relaxing.
Attending exhibitions to promote your business is one way of raising your business profile, but choose events carefully. By making your salon visible (e.g. by attending wedding shows) to new clients who perhaps don’t know you currently exist or what you do it will enable people to learn about your business and the services you are able to deliver.
Sourcing new business can be difficult and for most owners we will tend to hide away behind the comfort of advertisements or social media.
The beauty industry is all about inspiring confidence, so as an owner it is imperative that you network intelligently.
Meet with suppliers about running promotions and talk with businesses and other organisations in your local area to find out which of your services they would be attracted to. Consider making connections with a nearby school or college, where you may be given an opportunity to speak at careers presentations and other events and thus expose your brand to a wider audience.
So remember visibility in a beauty business is vital to the growth of your business so don’t hide away, become active and reap the rewards from a hands on approach to leadership.