E.A.T.O.W. GLOBAL presents
The Global Rise of Nigerian Soft Power: Building Bridges Across Borders
The Honourable Obi Asika
Director-General of the National Council for Arts and Culture (NCAC), Nigeria
A Celebration of Diplomacy, Culture, and Creativity
Date:
27th march 2025
Time
12:00 PM – 4:00 PM
Location:
House of Lords - London UK
Step into an evening that epitomises the essence of collaboration, cultural diplomacy, and transformative opportunities. Hosted at the historic House of Lords, this prestigious gathering highlights Nigeria's creative, arts, and cultural industries as a cornerstone of global influence.
Keynote Speaker: The Honorable Obi Asika
Director-General of the National Council for Arts and Culture (NCAC), Nigeria
Hon. Obi Asika is a trailblazer in Africa’s creative industries, renowned for his groundbreaking contributions across music, film, digital media, and entertainment. Currently serving as the Director-General of the National Council for Arts and Culture (NCAC) , he plays a pivotal role in shaping policies that empower Africa’s creative talent on the global stage.
A champion of innovation, Hon. Asika has dedicated his career to elevating Africa’s cultural narrative, bridging gaps between local talent and international opportunities. His influence spans industries and continents, making him one of the most respected voices in Africa’s creative and cultural economy. From spearheading digital revolutions to driving creative entrepreneurship, his work continues to inspire a new generation of leaders and innovators across the globe.
In his government role, Hon. Asika combines a forward-thinking approach with a commitment to cultural preservation, fostering collaboration between Nigeria and the world. His vision centres on leveraging creativity as a powerful tool for economic growth and international diplomacy.
The Keynote: Insights from a Visionary
At "An Audience with The Honourable Obi Asika," attendees will gain unparalleled access to the insights and expertise of one of Africa’s most influential cultural leaders. His keynote will explore:
The Power of Creativity in Driving Economic Growth: How Nigeria’s creative industries are shaping the nation’s economic future and fostering global partnerships:
Unlocking Global Opportunities: Practical strategies for navigating the international creative and business landscapes, with a focus on UK-Nigeria collaborations
Championing Innovation in Arts and Culture: A behind-the-scenes look at how innovation is redefining Africa’s cultural footprint
Building Bridges Across Borders: How cultural diplomacy and creative exchanges are transforming relationships between nations
About The Hosts
This landmark occasion is presented by Eryca Freemantle and Associates, with Bolaji Olatoye and Yemisi Mokuolu, visionaries dedicated to building powerful bridges between nations through culture, creativity, and collaboration
Eryca Freemantle
Global Business Strategist. Executive Coach. Empowering creatives to expand their brand beyond local borders
Eryca Freemantle is a global business strategist with over 40 years of experience in the creative and beauty industries. Renowned for her expertise in diversity, inclusion, and empowerment, she has worked with governments, global brands, and corporate leaders to drive innovation and cross-cultural collaboration.
A visionary mentor and consultant, Eryca combines creativity with strategic insights to foster opportunities and build bridges across industries and nations, making a lasting global impact.
Yemisi Mokuolu
CEO,Hatch Ideas World Wide Ltd & Hatch Africa
Welcome Address
Yemisi Mokuolu is an award-winning creative business consultant and independent producer, recognised for her impactful contributions the development of creatives and the creative industries across Africa and the UK. She has been named London’s ‘Most Instrumental Business Development & Training Businesswoman 2024’ and listed among the Top 100 African business leaders in the UK. Since starting her career in 2002, she has hosted the influential “Out of Africa Festival”, co-produces the ‘Asa Baako – One Dance’ festival in Ghana and is the current Chair of Worthing Theatres & Museums. Her diverse client base includes prestigious organisations such as the Barbican, British Council, Goethe Institute, Greater London Authority, Institute Francais, King's College London and ScreenSkills.
Bolaji Olatoye
AI & Automations Specialist, Financial Inclusion Advocate, Keynote Speaker - CEO of Altitude AI Consulting
Closing Remarks
Bolaji Olatoye is an AI Business Growth Specialist and co-founder of Altitude AI Consulting. He is recognized for integrating advanced technologies with financial services to uplift underserved and underrepresented communities. Bolaji has a strong track record of driving digital transformation and financial inclusivity through innovative tech solutions.Bolaji's global experience includes leading development teams in Kyiv, Ukraine, where he played a crucial role in launching a blockchain protocol platform. His leadership was instrumental in raising the investment funds necessary for its launch. His strategic acumen and ability to build trust-based relationships have been key drivers of his success.
Dabota lawson
CEO of Dabota Cosmetics
Dabota Lawson is a dynamic entrepreneur, reality TV star, and founder of Dabota Cosmetics, she is known for delivering high-quality, inclusive products and inspiring women to embrace confidence. As a cast member of Real Housewives of Lagos Season 3, her elegance and business acumen shine. With a passion for excellence, she has made a mark in beauty and entertainment, solidifying her status as a changemaker in the creative industry.
Adeola Chizoba Adeyemi
CEO Beauty By AD
Adeola Chizoba Adeyemi, known as Diiadem, is an entrepreneur, influencer, and reality TV star. The founder Beauty By AD Africa leading makeup brand. A household name in beauty and fashion. A sought-after influencer, she collaborates with different sectors of the creative industr As a cast member of Real Housewives of Lagos Season 3, her elegance and business acumen shine, inspiring many as a changemaker in creative, business and entertainment industries.
Bukky George Taylor
Founder of Robert Taylor Media
Bukky George Taylor, leads a top African communications agency. Specializing in Strategy, Media Relations, Digital Marketing, and more, the agency offers cutting-edge solutions with a team of dedicated industry experts.
Sola Oyebade
Founder of Fashions Finest Africa
Sola, popularly known as Mr. Mahogany is the multi award winning, CEO/Founder of Fashions Finest Africa, a platform that he created to help emerging designers and models from all over Africa showcase their designs and talents. He is a thought leader in the fashion space and an active contributor to the growth and success of new and emerging fashion entrepreneurs.
Who Is This Event For?
This evening offers unparalleled access to decision-makers driving the Nigeria-UK creative corridor. Attendees include
UK political leaders and policymakers.
C-suite executives and cultural entrepreneurs.
Key influencers in the creative industries.
Media representatives from both nations.
Strictly Invite Only
An Audience with The Honourable Obi Asika is an exclusive gathering reserved for a carefully selected audience of leaders, visionaries, and changemakers. This prestigious event at the House of Lords is strictly by invitation only, ensuring an intimate setting for meaningful dialogue and unparalleled networking opportunities.
With limited access, this event brings together influential figures from the worlds of culture, business, and diplomacy, creating a unique platform to forge impactful connections and explore transformative collaborations.
Attendance is limited to preserve the exclusivity and essence of this landmark occasion. If you have received an invitation, you are part of an elite circle shaping the future of cultural and creative diplomacy.
Please note: Attendance is strictly by invitation only. We kindly ask that you do not contact us for invitations.
Private Dinner: An Evening of Elegance and Influence
Following the day’s exclusive session, a private dinner will be held in the evening, offering a rare opportunity for intimate conversations and deeper connections. Reserved for select guests, this elegant gathering celebrates the fusion of culture, creativity, and diplomacy in a sophisticated setting.
Guests will enjoy a curated dining experience while engaging with key leaders, visionaries, and influencers shaping the global creative economy. This dinner embodies the spirit of collaboration, fostering relationships that transcend borders and industries.
Attendance is by special invitation only
In Collaboration With
