Recent Activites

Eryca Freemantle is a globally respected beauty strategist, executive coach, and cultural architect with over four decades of transformative impact across beauty, business, and empowerment. Born in London, her career began unexpectedly after a life-altering car accident left her with facial scars and hair loss. Determined to reclaim her confidence, she became a pioneering makeup artist and educator, working with celebrities like Whitney Houston and Michael Jackson, and collaborating with brands such as Laura Mercier and Unilever.

Afro Nation Portugal July 2025

VIP Guest and potential partner/collaborator will be in attendance :Afro Nation Portugal is the world’s leading Afrobeats music festival, returning for its fifth edition from July 9–11, 2025, on the stunning Praia da Rocha beach in Portimão, Algarve, Portugal. The festival celebrates African music and culture, featuring top-tier artists across genres like Afrobeats, Amapiano, R&B, hip-hop, and dancehall. The 2025 headliners include Burna Boy, Tems, Amaarae, Uncle Waffles, and DBN Gogo, promising a dynamic mix of live performances and DJ sets. Attendees can enjoy exclusive VIP experiences, including access to private beach areas, spa treatments, and premium dining options.With over 40,000 fans from more than 140 countries attending annually, Afro Nation Portugal offers more than just music—it’s a vibrant cultural celebration set against the backdrop of golden sands and ocean waves. Beyond the main stage, the festival features boat parties, after-parties, and immersive cultural experiences, making it a must-attend event for music lovers worldwide

The WIMBIZ UK Conference June 2025

The WIMBIZ UK Conference is an annual event organized by Women in Management, Business, and Public Service (WIMBIZ), a Nigerian non-profit organization dedicated to empowering women. The 2025 edition is scheduled for Saturday, June 14, 2025, at the Hilton London Kensington, commencing at 9:30 AM. This conference serves as a platform for professional women and female entrepreneurs to connect, share insights, and foster collaborations. It features keynote speeches, panel discussions, and networking sessions aimed at inspiring and equipping women to achieve leadership roles across various sectors. The conference is expected to address critical issues such as advancing women’s leadership, closing gender gaps, and navigating career challenges. It will bring together thought leaders, industry professionals, and successful entrepreneurs to discuss strategies for personal and professional growth, empowerment, and creating impactful networks.

Tones of Beauty June/July 2025

Eryca Freemantle led a panel discussion at Tones of Beauty 2025. Tones of Beauty is the UK’s only professional trade show dedicated to multicultural beauty, connecting you with key decision makers and new business opportunities. Tones of Beauty will bring together over 4,000+ beauty professionals from the UK, with over 200+ exhibiting companies from across the world, all under one roof for 2 action packed days of business, networking, engagement and progressive opportunities. With a proven track record of organising highly successful trade shows across the UK, Africa, and the Middle East. Our wealth of experience, gained since launching Beauty West Africa in 2018, will be transferred to Tones of Beauty.When you choose to exhibit at Tones of Beauty, you’re not just participating in an event; you’re partnering with a professional events management team. Our team’s extensive knowledge and expertise are dedicated to creating the perfect environment for nurturing and expanding the UK’s beauty market for people of colou

Future Face of Beauty Symposium May 2025

Held at the London College of Fashion, Eryca Freemantle delivered a powerful keynote address that resonated deeply with attendees. As a globally recognized beauty strategist and founder of E.A.T.O.W. (Embracing All Tones of Women), Freemantle shared her personal journey and insights into the evolving landscape of beauty, identity, and inclusivity. Drawing from her extensive experience in the beauty industry, Freemantle emphasized the importance of representation and diversity. She highlighted the need for beauty standards to reflect the rich tapestry of global cultures and identities, advocating for a more inclusive and ethical approach to beauty. Freemantle’s contributions to the symposium underscored her commitment to challenging conventional beauty norms and promoting a more equitable industry. Her address served as a call to action for professionals and academics alike to embrace innovation and inclusivity in shaping the future of beauty.

Time 100 a guest May 2025

Eryca Freemantle attended the TIME100 event as a guest to support Mo Abudu, who was honored as one of the most successful businesswomen in the world. The TIME100 is an annual list published by Time magazine, recognizing the 100 most influential people worldwide across various sectors such as politics, technology, business, entertainment, and more. The 2025 edition highlights a diverse group of individuals who have made significant contributions to global narratives in the past year. Mo Abudu's inclusion on the list celebrates her exceptional achievements in business and her transformative impact on the media industry. At the event, Eryca Freemantle's presence underscored the importance of supporting and celebrating women in leadership and business. Both women have paved the way for others, particularly in the African business landscape, and their influence continues to inspire future generations.

Professional Beauty London March 2025

A keynote speaker and panelist on diversity and the underrepresentation of women of colour in the diaspora. Professional Beauty London 2025 was the United Kingdom’s leading trade event for beauty, spa, and nail professionals. Held on 2-3 March at ExCeL London, the annual exhibition welcomed over 18,600 attendees, including salon owners, spa managers, freelance therapists, and distributors. E.A.T.O.W. Global hosted a pivotal panel titled “The Future of Black Beauty”. This session delved into the intersection of diversity, culture, and media representation within the beauty industry, emphasizing the need for inclusivity beyond just product offerings. The discussion highlighted the importance of multicultural leadership, advocating for diversity not only in products but also in creative teams and boardrooms.Overall, Professional Beauty London 2025 served as a significant event for professionals to discover emerging trends, network with industry leaders, and gain hands-on experience with new products and techniques.

Meets with Lucy Haines at House of Parliament March 2025

Eryca Freemantle met with Lucy Haines and three of her Nigerian mentees at the House of Parliament and the Department for Business and Trade (DBT) to discuss and highlight their careers. Lucy Haines, a seasoned leader in global digital commerce, currently serves as the Global Digital Commerce & Marketplace Partnerships Lead at the UK's DBT. In her role, she leads digital trade strategies for industries such as beauty, homeware, and creative sectors. Lucy also manages key marketplace relationships across multiple regions, including Europe, Africa, Central and South Asia, and the Asia-Pacific region, with a focus on major platforms like Amazon. The meeting aimed to share insights, explore opportunities, and further empower the Nigerian mentees under Lucy’s guidance, fostering a broader understanding of digital commerce strategies and international marketplace dynamics.

The Global Rise of Nigeria Soft Power March 2025

Hosted, created and put together some of Nigeria most prestigious creatives On March 27, 2025, the UK House of Lords hosted a landmark event titled “The Global Rise of Nigerian Soft Power: Building Bridges Across Borders”, organized by E.A.T.O.W. (Embracing All Tones of Women) Global. This exclusive gathering brought together policymakers, cultural leaders, and entrepreneurs from Nigeria and the UK to celebrate Nigeria’s growing influence through its creative industries. The event featured a keynote speech by Honourable Obi Asika, Director-General of Nigeria’s National Council for Arts and Culture (NCAC). Asika, a pioneer in Africa’s creative industries, discussed the transformative impact of Nigeria’s cultural sectors—such as music, film, fashion, and cuisine—on the global stage. He emphasized the importance of UK-Nigeria collaborations to expand the creative ecosystem and global opportunities.

Empowered Her Summit February 2025

Eryca Freemantle attends Empowered Her Summit 2025, held in Lagos, Nigeria, was a dynamic gathering aimed at advancing women’s roles in the creative and digital sectors. This summit brought together a diverse group of women from industries such as fashion, technology, law, film, and digital media to connect, learn, and innovate.

The Empower Her Summit 2025 offered participants interactive workshops on digital entrepreneurship, creative leadership, and brand storytelling, equipping them with practical tools for career growth. The event also provided valuable networking opportunities, fostering collaborations and mentorships. Inspirational speakers shared their experiences on overcoming industry challenges and driving innovation, encouraging attendees to confidently pursue their goals. Overall, the summit emphasized empowering women to lead and innovate, promoting a more inclusive and dynamic professional landscape in Nigeria.

R.A.W. Qatar Retreat January 2025

The R.A.W. Power Retreat—short for Rebuild, Align, Win—is a transformative experience curated by global beauty strategist and empowerment advocate Eryca Freemantle. Held in January 2025 at a luxurious resort in Doha, Qatar, this exclusive five-day retreat brought together women from diverse backgrounds for a journey of personal growth, healing, and professional elevation.

Purpose & Philosophy;The retreat is designed as a safe, intimate space where participants can confront personal challenges, embrace their past experiences, and realign their goals to reclaim their power. It’s not merely a getaway but a deep dive into self-discovery and transformation. Eryca emphasizes that tBullet listrue impact arises when individuals are placed in environments where they feel seen, heard, and empowered.

The Lagos Canvas Event January 2025

A VIP guest at The Lagos Canvas event, curated by media mogul Mo Abudu, was a vibrant celebration of Nigeria’s creative industries, encompassing art, music, fashion, and film. Held at the British Deputy High Commissioner’s residence in Ikoyi, Lagos, the event brought together prominent figures from the creative sector and government officials to showcase and discuss the burgeoning Nigerian creative scene.This second edition of Lagos Canvas was particularly significant, coinciding with Mo Abudu’s 60th birthday and marking her 20-year milestone in elevating Nigerian culture globally. The event featured a curated fashion runway showcasing collections from renowned Nigerian designers such as Emmy Kasbit, PettreTaylor, JZO, and Abebi by Tan. The fashion presentations were complemented by live music performances and an art exhibition curated by Soto Gallery, highlighting contemporary Nigerian artists.

Africa Scotland Business Network, South Africa November 2024

The exclusive event organized by the Africa Scotland Business Network served as a dynamic platform for high-level discussions, networking, and cultural exchange. It brought together leaders, innovators, and professionals across various industries to explore collaborative opportunities and strategic growth. A highlight of the gathering was the cultural celebration at the Ariff festival, which showcased South Africa's rich artistic heritage. Additionally, the grand launch of a cutting-edge cinema in Johannesburg marked a significant milestone in the city’s evolving entertainment landscape. Throughout the event, South Africa emerged as a hub of innovation, opportunity, and transformation, offering a unique space for forging meaningful connections. These experiences are shaping exciting future possibilities, driving forward-thinking partnerships, and opening new doors for collaboration between Africa and Scotland.