Eryca Freemantle

Global Business Strategist. Executive Coach.
Empowering creatives to expand their brand beyond local borders

Eryca Freemantle

Global Strategist • Beauty Industry Matriarch • Bridge-Builder Across Cultures & Generations

Eryca Freemantle is a globally respected voice in beauty, culture, and creative leadership — known not only for her four-decade career at the intersection of business, branding, and representation, but for the lives, industries, and nations she has quietly shaped behind the scenes.

A master convenor, Eryca connects worlds that often remain apart: the corporate and the creative, the diasporic and the local, the underrepresented and the elite. Her legacy has spanned beauty, property, media, and trade — but always with a singular mission: to ensure that no woman, no voice, no shade is left behind.

Founder of E.A.T.O.W. (Embracing All Tones of Women), she has built a global movement that empowers women through education, exposure, and elevation. From launching awards that spotlight African talent, to leading trade missions and masterclasses across the UK, Nigeria, the Caribbean , South Africa, Dubai and beyond — Eryca has become a cultural strategist whose work reaches and partners with governments, global brands, and grassroots communities alike.

Her collaborators range from luxury brands to national cultural institutions and public figures at the highest levels. Her presence has been felt everywhere from the House of Lords ( where she holds her own events) to Netflix’s Skin, and her leadership continues to champion diversity not as a trend — but as a legacy.

Having overcome personal trauma, disability, and marginalisation, Eryca speaks from lived experience. She is a survivor, a storyteller, and a standard-bearer. Her perspective is forged not only from resilience but from vision — making her one of the few individuals with both the credibility of experience and the authority of results.

Eryca’s ability to mentor others is nothing short of extraordinary. She has quietly guided and supported some of the world’s most successful Black women and men, often without ever seeking recognition. Currently, she mentors and manages four of the leading Black professionals across tech, beauty, and fashion—each one a powerhouse and trailblazer in their respective industries. Her impact is intentional, transformational, and rooted in legacy.

With a global profile and growing demand from both Western and African audiences, Eryca remains unwavering in her belief that beauty is not just aesthetic — it’s strategic. She stands healthy mental healthy. What ever that means. Through her digital initiatives, global partnerships, and platform as a cultural architect, she is guiding a new era of creatives, leaders, and institutions into a future that is inclusive, expansive, and unapologetically excellent.

More About Eryca Freemantle

Her collaborators range from luxury brands to national cultural institutions and public figures at the highest levels. Her presence has been felt everywhere from the House of Lords ( where she holds her own events) to Netflix’s Skin, and her leadership continues to champion diversity not as a trend — but as a legacy.

Having overcome personal trauma, disability, and marginalisation, Eryca speaks from lived experience. She is a survivor, a storyteller, and a standard-bearer. Her perspective is forged not only from resilience but from vision — making her one of the few individuals with both the credibility of experience and the authority of results.

Eryca’s ability to mentor others is nothing short of extraordinary. She has quietly guided and supported some of the world’s most successful Black women and men, often without ever seeking recognition. Currently, she mentors and manages four of the leading Black professionals across tech, beauty, and fashion—each one a powerhouse and trailblazer in their respective industries. Her impact is intentional, transformational, and rooted in legacy.

With a global profile and growing demand from both Western and African audiences, Eryca remains unwavering in her belief that beauty is not just aesthetic — it’s strategic. She stands healthy mental healthy. What ever that means. Through her digital initiatives, global partnerships, and platform as a cultural architect, she is guiding a new era of creatives, leaders, and institutions into a future that is inclusive, expansive, and unapologetically excellent.

Recent Achievements

ITB ASIA, MICE Asia & Travel Tech Asia

Global Business Strategist

Cruise World USA

VIP Inspection & Tour

Niyo Fest, October 2024

Keynote Speaker

E.A.T.O.W Global Series

Global Beauty Industry Leader

Olympia Beauty Show, London

20 Years

School Speakers Programme

United Kingdom

Mentor and Ambassador

King's Trust

Beauty World, Dubai

Global Speaker

Professional Beauty Show

15 Years Globally

Awards Shows

Luxury Lifestyle and Beauty

House Of Lords, England

Spoken at events held at HOL

Omniverse Africa

Global Participant

London College Of Fashion

Expert Specialist

Keynote Speaking & Consultancy

Inspiring talks and expert strategies to elevate brands, embracing diversity and inclusion.

Cultural Exchange & Luxury Travel

Curated experiences and elite retreats, blending exploration with exclusive luxury.

Media Collaborations

Creative content and influencer partnerships that captivate and expand your brand’s reach.

Strategic Brand Partnerships

Collaborative projects and event sponsorships designed for mutual success and powerful alliances.

Educational Programs & Mentorship

Empowering workshops, hands-on courses, and guidance for aspiring professionals.

Brand Ambassadorships

Dynamic endorsements and high-impact events that amplify brand presence and influence.

Eryca Freemantle

ebook

Uncover the transformational story of Eryca Freemantle

in her upcoming eBook, "Their Ugly, My Story." Join Eryca as she delves into her personal and professional experiences to redefine challenges and imperfections as sources of strength & beauty.

Unlock Your Global Potential with Eryca Freemantle

Elevate your ambition beyond the pages of her eBook and join Eryca Freemantle’s exclusive Global Brand Expansion Program. This premier course guides ambitious professionals like you to conquer international markets. With Eryca’s direct guidance, you’ll learn to craft a compelling brand narrative, build influential networks, and navigate the complexities of global expansion.

Are you ready to transform your business and achieve international success?

Join the waitlist today and be the first to access new openings!

https://global.erycafreemantle.com/coaching

Clients Collaborators & Partners

Beautywestafrica Bod Logo robettaylor Logo NCAC Logo dabota Logo Dbt Logo RS Logo African centre Logo Hatchideas Logo ebonylife Logo TOB Logo 4 Logo 5 Logo 6 Logo 7 Logo 8 Logo 9 Logo 10 Logo 11 Logo 12 Logo 13 Logo 14 Logo 15 Logo 16 Logo 17 Logo 18 Logo 19 Logo 20 Logo 21 Logo 22 Logo 23 Logo 24 Logo 25 Logo 26 Logo 27 Logo 28 Logo 29 Logo 30 Logo 31

TESTIMONIALS

"Dynamic Presence"

"She's multi-talented, multi-faceted - a woman who knows no boundaries" - Brenda Emmanus

"A Global Connector"

"She has been instrumental in bridging the gap between Africa and the UK by creating trade missions in the beauty space. "

- Obi Asika

"A Truly Life-Changing Experience"

"She got me to understand how BIG I could keep thinking and how far my business could actually go."

- Oyin Adebayo

"She is a Powerhouse"

"When you speak, I listen. ... you always have something profound, relevant and digestible to say."

- Errol Douglas

"She has a Big Heart"

"She has been instrumental in supporting my growth."

- Kubi Springer

"She is a Valuable Assest"

"In our industry, having great people is essential, and Eryca is an invaluable member of our team."

- Bruno Tiley

All Eryca Freemantle Ltd events are organised by and in partnership with E.A.T.O.W. (Embracing All Tones of Women Ltd)