Her contributions have extended beyond beauty to impactful partnerships and campaigns, such as ‘Embracing All Tones of Women’—an initiative reshaping how the industry approaches inclusivity. Eryca’s extensive collaborations with global brands like Laura Mercier, Unilever, Fashion Fair, and others, coupled with her media presence on platforms like Netflix’s “SKIN,” have cemented her as an authority whose influence is felt worldwide.

But Eryca’s impact goes deeper; she has also used her experience as a life coach, wellness advocate, and mentor, empowering women to overcome adversity and reclaim their power. Her personal resilience journey, overcoming challenges like severe bullying and trauma, drives her mission to inspire self-belief and strength in others. Her coaching philosophy embodies the importance of inner transformation as the foundation of outer success.

Eryca’s strategic mind and commitment to excellence have made her a sought-after advisor for industry giants like Euromonitor, Bloomberg, and Unilever, enabling them to tap into diverse markets and audiences. Her insights go beyond traditional boundaries, pushing the industry to recognize the powerful contributions of women of color while advocating for infrastructures that level the playing field. In sum, Eryca Freemantle is not only a global beauty icon but also a tireless advocate for change, innovation, and empowerment. Her legacy continues to inspire, reshaping perspectives and setting new standards across beauty, wellness, and business industries worldwide.