Wabel
Private strategic advisory with Eryca Freemantle™
Delivering strategic growth, international expansion and transformational leadership across the UK, USA, Middle East and Africa.
Eryca Freemantle | Global Ambassador
Wabel is a B2B matchmaking company for the FMCG (fast-moving consumer goods) industry, connecting hand-picked buyers and suppliers from around the world. Through its signature B2B Smart Meetings™ pre-scheduled, face-to-face 20-minute sessions and its category summits powered by the Needl platform, Wabel helps buyers source top products and helps suppliers reach new markets globally.
With 500+ summits held across seven categories, 35,000+ meetings delivered, and 3,500+ participating buyers, Wabel has spent over a decade organizing leading FMCG matchmaking summits across Europe and the Middle East, building genuine, growth-driving connections rather than one-off transactions.
Helping organisations, brands, investors and governments accelerate growth, unlock new markets and build commercially sustainable ecosystems within beauty and wellness.
This private page has been created exclusively for Wabel members and strategic partners seeking access to Eryca Freemantle™’s expertise, international network and five decades of industry intelligence.
Only a limited number of strategic engagements are accepted each year.
Who is Eryca Freemantle
With five decades of international experience, Eryca Freemantle™ is recognised as one of the UK’s leading voices in beauty, market expansion, leadership and ecosystem development. Her work spans the UK, USA, Middle East and Africa, where she has advised founders, educators, organisations, industry leaders and government stakeholders on growth, inclusion, talent development and commercial opportunity.
Known for her ability to build meaningful relationships and unlock opportunities across borders, Eryca combines commercial intelligence, strategic insight and an extensive global network to help organisations accelerate growth, enter new markets and create commercially sustainable ecosystems.
Through her work in wellness and human performance, Eryca understands that sustainable growth requires strong commercial foundations, exceptional leadership and high-performing ecosystems.
Areas of Expertise
Strategic Partnerships
Ecosystem Development
Leadership Transformation
Beauty & Personal Care Growth
Wellness & Human Performance
International Market Expansion
Global Markets and Expertise
Africa
Middle East
United Kingdom
United States of America
Why Organisations Work With Eryca Freemantle™
Five decades of international experience
Extensive global relationships and networks
Beauty, wellness and market expansion expertise
Commercial and strategic insight
Cross-sector and government experience
High-impact baespoke engagements
Confidential and selective approach
The objective is not temporary motivation. It is to create lasting improvements in confidence, decision-making, relationships, wellbeing and lifestyle that continue long after the programme has concluded.
TESTIMONIALS
"Dynamic Presence"
"She's multi-talented, multi-faceted - a woman who knows no boundaries"
- Brenda Emmanus
"A Global Connector"
"She has been instrumental in bridging the gap between Africa and the UK by creating trade missions in the beauty space."
- Obi Asika
"A Truly Life-Changing Experience"
"She got me to understand how BIG I could keep thinking and how far my business could actually go."
- Oyin Adebayo
"She is a Powerhouse"
"When you speak, I listen. ... you always have something profound, relevant and digestible to say."
- Errol Douglas
"She has a Big Heart"
"She has been instrumental in supporting my growth."
- Kubi Springer
"She is a Valuable Assest"
"In our industry, having great people is essential, and Eryca was an invaluable member of our team."
- Bruno Tiley
