Eryca Freemantle

Global Beauty Strategist

Eryca Freemantle recently invited to Clarence House, where she met The Prince of Wales and The Duchess of Cornwall others in attendance included notable British West Africans from the world of media, sport, fashion and the arts.

Eryca Freemantle is supported by Nat West bank and in partnership with Beauty Industry Approval (BIA).

Eryca Freemantle is one of the world’s leading makeup and beauty experts, having been in the industry for over 30 years. A former makeup artist, she has worked with celebrities, mainstream brands and leading world renown beauty institution. Former advisor at for London College of Fashion there isn’t anything about the beauty space she doesn’t know. A leading expert on diversity in beauty. Eryca believes diversity is something that should be celebrated and should never be tacked on as an after thought or as a gimmick.

Eryca believes, diversity should no longer be treated as a tick box or as something that needs to be adhered to for statistical purposes it’s something that should be celebrated, and not as a fashion statement or as a gimmick. The beauty industry on a whole is seemingly slow to pick up on the way society is moving forward. from shampoo to skin care and more besides, all manner of skin, shades and colours can benefit from some of the best products on the market t’s high time big name brands step with renewed vigour, and to approach inclusivity as something to be proud of, not to shy away from.


The Call

You get to speak to Eryca’s s team on any subject you want, beauty, confidence, business or just woman’s matter. A lot is packed into your call and you will make headway on almost anything you are stuck on. The team will really help you move on and enjoy life to the full. Not only are you chatting to a Global beauty expert team member you are talking to people who has really lived and understands women’s challenges. Eryca’s team will email you with a good time and contact number to chat and just like meeting up for a coffee with a pal a team member will chat to you.

For more information please email

Stay up to date with all our latest posts!

You can’t finish a look without fashion and makeup working together – makeup lines are developed and directly influenced by rising trends in fashion, what’s turning heads on the catwalk, and what’s flying off the most important shelves.