Management
Eryca Freemantle Management is proud to announce our expansion into representing exceptional individuals within the creative sector, particularly in the beauty industry. This venture stems from a clear and growing demand for global representation among professionals who are ready to amplify their impact and showcase their value on the world stage.
With a well-established network and decades of experience, Eryca Freemantle Management is uniquely positioned to elevate careers across the UK, USA, Africa, and beyond. We are committed to working with highly skilled professionals who bring years of expertise to their respective fields, aligning them with opportunities that maximize their potential and market value.
Our approach is meticulous. We carefully select talent that reflects our brand’s commitment to excellence and innovation. In turn, we encourage those we represent to fully understand their market positioning and work collaboratively with us to achieve their goals.
At Eryca Freemantle Management, we don’t just manage talent, we build legacies, open doors to new possibilities, and ensure that every partnership is a step toward global success. We are proud to represent individuals who are not only industry leaders but also aspirational figures shaping the future of the creative and beauty industries.
We Represent
Adeola Chizoba Adeyemi
Founder of Beauty By AD
Adeola Chizoba Adeyemi, popularly known as Diiadem, is a multifaceted entrepreneur, influencer, and reality TV star. She began her career as a model and video vixen in 2008, capturing the spotlight with her charisma and talent. In 2016, she launched her beauty brand, Beauty By AD, which has since become a household name in the fashion and beauty industry. Her remarkable transformation and dedication to her craft led her to become a sought-after influencer, collaborating with renowned fashion and beauty brands. Adeola Chizoba Adeyemi is also one of the celebrated cast members of the Real Housewives of Lagos Season 3, where her elegance, business acumen, and vibrant personality continue to captivate audiences. Diiadem is a true changemaker in the beauty and entertainment industries, inspiring many with her journey from the spotlight to building an impactful brand.
Dabota Lawson
Founder of Dabota Cosmetics
Dabota Lawson is a luminary whose expertise in entrepreneurship, philanthropy, and leadership shines brightly on the global stage. With an impressive academic foundation, a professional management accounting qualification from The London School of Business and Finance, and a Bachelor’s degree in Financial Economics from the University of Leicester. She commands a wealth of knowledge and insight that underpins every venture she embarks upon. As the visionary founder of Dabota House of Beauty and Dabota Cosmetics, she has redefined the standards of excellence in the beauty industry. Her brands have earned international acclaim for their groundbreaking makeup and skincare products, reflecting a relentless commitment to innovation, quality, and the art of beauty.
Click Here
Beyond her entrepreneurial successes, Dabota serves as the global spokesperson for E.A.T.O.W. GLOBAL, a trailblazing platform that seamlessly integrates beauty fashion. and technology. Her forward-thinking approach has not only revolutionized industry norms but also cemented her reputation as a pioneer at the intersection of beauty and digital innovation.
An accomplished author, Dabota’s book, From Likes to Launch, stands as a beacon of inspiration and practical guidance for aspiring entrepreneurs navigating the digital era. Her words empower others to transform their dreams into reality, illustrating that success is attainable with perseverance and vision.
Equally dedicated to giving back, Dabota actively engages in community initiatives, supporting healthcare, education, and skills training programs while forging meaningful collaborations with financial institutions, fashion houses, and more. Her philanthropic endeavors underscore a deep-seated commitment to uplifting others and making a lasting positive impact on society. With a commanding presence across social media, boasting over one million followers, Dabota Lawson is more than a business leader, she is a powerful force of inspiration and empowerment. Her journey is a testament to the boundless possibilities available to those who dare to dream, innovate, and lead with heart.
In every endeavor, Dabota Lawson not only sets the benchmark for excellence but also inspires a new generation to pursue greatness without compromise.
Bolaji Olatoye
Founder & CEO of Altitude AI Consulting
Bolaji Olatoye is an internationally recognized AI strategist, business growth consultant, and digital transformation expert with over 18 years of corporate experience working with top investment banks and global enterprises. Having directed multi-million-dollar digital transformation projects, Bolaji has helped businesses automate sales, streamline operations, and scale revenue using AI-driven systems. As the Founder & CEO of Altitude AI Consulting, he has worked behind the scenes with high-profile entrepreneurs, executives, and organizations, helping them build high-converting sales funnels, AI-powered customer journeys, and automation-driven revenue models.
Click Here
He has personally helped generate over £6 million in sales for SaaS companies, coaches, and consultants. Bolaji is also the architect of business empowerment programmes that leverage AI, Digital Transformation, and Process Improvement, designed to help entrepreneurs implement AI-powered sales systems that generate leads, close deals, and maximize profits—without relying on manual effort.
Speaking Topics
Bolaji delivers high-energy, high-impact keynote talks, workshops, and masterclasses on:
🔥 Awakening The Sleeping Giant – How AI and Automation Can Accelerate Your Greatness. AI isn’t here to replace you—it’s here to elevate you. This talk reveals how entrepreneurs, leaders, and business owners can leverage AI and automation to unlock their full potential, eliminate bottlenecks, and scale effortlessly.
🚀 The AI-Powered Business Model
How AI and automation are reshaping sales, marketing, and business operations, and what you need to do now to stay ahead.
🎯 AI for Coaches & Consultants
How to build an automated client acquisition system that attracts, nurtures, and converts high-value clients on autopilot.
⚡ Scaling Without Burnout
The secrets of successful entrepreneurs who leverage AI to increase revenue while working less.
📈 The Future of AI in Business
How to future-proof your business with AI-driven customer acquisition and automated workflows.
💰 Automated Wealth
The strategies top entrepreneurs use to create AI-powered, automated income streams.
Why Book Bolaji?
🔥 Engaging & Practical Insights – Bolaji doesn’t just talk about AI and automation; he demonstrates real-world applications that drive measurable business growth.
🚀 Corporate & Entrepreneurial Experience – With a background in investment banking, SaaS, and high-ticket consulting, Bolaji understands both enterprise-level AI and the needs of small business owners.
📈 Proven Sales & Growth Strategies – His frameworks have helped businesses generate six- and seven-figure sales pipelines using AI-driven strategies.
🎤 Dynamic & Relatable Speaker – Bolaji’s high-energy, relatable, and engaging presentation style makes complex topics accessible, actionable, and exciting.
Asia Jones
Founder & Creative Director, Fashion Souk Global Visionary Curator | Global Tastemaker | Cultural Strategist in Luxury Fashion Designer
Asia E. Jones is the founder of Fashion Souk Global, a platform redefining African and diaspora fashion across the globe. Known for curating premium fashion events in London, Ghana, Nigeria, and Dubai, she connects visionary designers with discerning audiences, offering a fusion of culture, luxury, and Black excellence. Her events, like the signature Fashion Souk Global showcase on Oxford Street, are immersive experiences that spotlight top African brands, from couture to ready-to-wear, including names like Christie Brown, Lisa Folawiyo, and Maki Oh. Asia has partnered with global organizations such as E.A.T.O.W. Global to elevate African fashion narratives. Her work promotes cultural preservation, economic empowerment, and authentic storytelling through fashion, setting the standard for inclusive, luxury-driven showcases.
Dr. Olubunmi Aboaba
Bespoke Addiction Recovery Consultant
Our Global Convener
Dr. Olubunmi Aboaba is a renowned holistic recovery specialist and former Dental Surgeon with nearly 40 years of clinical and wellness expertise. Born and raised in Leeds, her warm, down-to-earth presence makes her a trusted voice in mental, emotional, and energetic wellbeing. Following her recovery from addiction, stress, and burnout, now 17 years strong. Dr Aboaba transitioned into holistic practice, blending ancient healing methods with scientific innovation such as bioresonance and bio-electromagnetic therapy. Her work focuses on full-spectrum healing: mind, body, spirit, and energy.
She holds certifications as a sober coach, food addiction counsellor, reiki master, advanced crystal healing practitioner, and future life progression specialist. Her diverse clientele includes ex-offenders, elite athletes, creatives, and corporate professionals. In 2023, she was awarded the Platinum Award for Best Holistic Therapy. Dr. Aboaba is also a multi-published author, speaker, and host of the podcast Your Sober Sweet Spot, where she shares tools for long-term recovery, resilience, and vibrant living.
Shanice Hoo Mills
Ceo Kallure Consulting
Shanice Hoo Mills is an award-winning PR and communications strategist, celebrated for her impactful storytelling and leadership in the culture, lifestyle, and technology sectors. As the CEO and Founder of Kallure, Shanice combines innovation, authenticity, and strategic insight to deliver exceptional results for clients across the UK and beyond.
Shanice Hoo Mills is a trailblazer in the PR and communications industry. With over a decade of experience, she has led campaigns for global brands, advanced diversity, equity, and inclusion (DE&I) initiatives, and supported meaningful social change.
Click Here
Education & Early Life
Armed with a Combined Arts degree specialising in performance, journalism, and media, Shanice began her career with Grounded Live in partnership with Link Up TV, gaining invaluable experience in event organisation and PR.
Career Highlights
1. Held pivotal roles at Vodafone, Grayling, Atomic PR, and Citi Bank, developing expertise in corporate communications, public affairs, and consumer campaigns.
2. Principal Ambassador for Social Capital Network, supported by Google.
Contributor to The Evening Standard’s award-winning campaign, “The Estates We’re In.”
3. A graduate of the prestigious Taylor Bennett Foundation PR programme, which champions diversity in PR.
Media & Mentorship
1. Featured on BBC Radio London, ITV News, The Evening Standard, Politics Show, We Are The City, and Brixton Blog.
2. Guest on the PRmoment Podcast and 9to5 Rebels Podcast (PRCA and UK Black Comms Network), sharing industry insights.
3. Mentor for The Elephant Room and Clarke’s Great Strides Programme, nurturing the next generation of communications professionals.
Awards & Accolades
1. Named one of “9 Founders to Watch in 2023” by the UK Black Comms Network.
2. Judge for the PRmoment Awards 2024 and 2025, and the M&M Global Awards 2024.
3. Judge for the London Impact Awards by the London Community Foundation.
4. Celebrated the 15th anniversary of the Taylor Bennett Foundation as a prominent alumna.
Collaboration & Affiliations
1. Partnership with No. 10, Google, and Editorial Intelligence, contributing to high-profile DE&I and communications initiatives.
2.Member of the Strategic Youth Advisory Board (SYAB) for HM Prison and Probation Service, focusing on youth rehabilitation and social impact.
Passion Areas
1. Social inclusivity, diversity, and race.
2. Women in leadership and mental health advocacy.
3. Empowering brands within culture, lifestyle, and technology.
4. Regular speaker and panellist for industry events, focusing on leadership, inclusion, and creativity.
5. Recognised for her contributions to The F100 Growth Fund Journey by the 6. Black Equity Organisation (BEO) as one of the businesses selected for the fund (in partnership with Sky and BEO).
Kallure Achievements / Personal Brand
1. Delivered talent for campaigns for brands such as Coutts Bank x Vayner Media, leveraging high-profile partnerships and community-building initiatives.
2. Hosted the “Kallure @3” series, hosted by Halifax flagship store, driving thought and open discussions across ecosystems in beauty, lifestyle, and tech.
3. Curated EATOW’s UK event series, a groundbreaking community event focused on multicultural beauty, held at Samsung Kings Cross.
4. Delivered keynote speeches for London Community Foundation x Citi and London Impact Awards.
5. Judged the PRmoment Awards, M&M Global Awards, and other prestigious industry accolades.
6. Hosted engaging panels, including EATOW’s “The Beauty of Noir”, featuring prominent creative professionals.
7. Panellist for the Professional Beauty Show 2025.
Hosting & Keynote Speaking
Shanice captivates audiences with her expertise on DE&I, mental health, women in leadership, and the power of storytelling.
Panel Participation & Moderation
Skilled in leading thought-provoking discussions on creativity, branding, and strategy.
Workshop Facilitator
Hands-on sessions tailored for businesses looking to enhance their PR, marketing, and cultural storytelling capabilities.
Event Curation
Specialising in impactful event creation, such as the Black Renaissance Party, celebrating the end of Black History Month at D&AD.
For Enquries
[email protected]
TESTIMONIALS
"Dynamic Presence"
"She's multi-talented, multi-faceted - a woman who knows no boundaries"
- Brenda Emmanus
"A Global Connector"
"She has been instrumental in bridging the gap between Africa and the UK by creating trade missions in the beauty space."
- Obi Asika
"A Truly Life-Changing Experience"
"She got me to understand how BIG I could keep thinking and how far my business could actually go."
- Oyin Adebayo
"She is a Powerhouse"
"When you speak, I listen. ... you always have something profound, relevant and digestible to say."
- Errol Douglas
"She has a Big Heart"
"She has been instrumental in supporting my growth."
- Kubi Springer
"She is a Valuable Assest"
"In our industry, having great people is essential, and Eryca was an invaluable member of our team."
- Bruno Tiley
